Monthly Archive:: October 2019

From predicting Customer Lifetime Value to Intelligent Segmentation

Customers are a great asset to a company. For companies to generate revenues and increase their profits, they have to invest in customers. Techniques or methods of focussing on customers’ interests and requirements are the Customer Lifetime

What is the difference between conditional probability and probability?

In short, “Each conditional probability is a probability and the converse is also true.” The 1st part of the above statement is obvious but how is the converse true? To understand things better, let us first revisit

AI: Cognitive Content Marketing to Competitive Intelligence

“Siri, Could you tell me the cricket score?” We are already experiencing cognitive augmentation using the systems that are progressing every day, using Artificial Intelligence. Siri is one of those exceptional AI applications.  We are in an